Troy-based Leisure/Afin Applied sciences, a North American chief in reductions and promotions, proclaims it’s changing into a completely digital enterprise, and that its premier Leisure Membership now’s solely digital.
For its first six a long time, the inches-thick Leisure books have been a staple in lots of houses, and featured low cost coupons from nearly each method of enterprise from eating places to amusement parks like Boblo Island to skilled wrestling exhibitions at Cobo Area.
“We’re excited to reimagine the Leisure Membership after 60 years,” says Lee Evans, CEO of Afin Applied sciences, Leisure’s mum or dad firm. “Going digital permits us to supply a greater expertise for members and make it much more handy for them to economize of their on a regular basis lives. We’re able to see the place the longer term takes us and are trying ahead to the subsequent 60 years and past as a frontrunner within the business.”
Leisure has offered guide memberships since its 1962 founding in Detroit. With unique neighborhood and nationwide provides, the books shortly turned well-liked all through america and Canada. Right this moment, an Leisure Membership provide is used each 19 seconds on common, with almost 80 % redeemed at native companies.
The 2021 books at the moment in circulation are the corporate’s last printed product. The 2021 books are energetic till the tip of this 12 months, with a restricted stock nonetheless obtainable. Each 2021 guide offers free entry to the Leisure Coupon app, and greater than 90 % of guide purchasers use the app at the moment.
The app offers entry to greater than 500,000 reductions for on-the-go financial savings at service provider areas all through North America. New and unique provides are routinely added. Members can share provides and the app with family and friends.