MILAN, Sept 22 (Reuters) – Luxurious label Valentino is producing a limited-edition, $690-apiece “(V) Vaccinated” hoodie utilizing its V signature brand in assist of the vaccination marketing campaign towards COVID-19, with proceeds donated to UNICEF.
The black sweaters, with the “vaccinated” writing in pink on the chest, had been first created by a small Los Angeles firm referred to as Cloney with out the Italian model realizing about them.
When Valentino’s designer, Pierpaolo Piccioli, came upon in regards to the initiative, he determined to purchase all of the preliminary 5 hoodies accessible and provides them as a gift to pals, together with Girl Gaga, Valentino stated in an announcement.
He then went on to supply a collection of hoodies to be bought on Valentino’s web site from Sept. 23. Proceeds will go to the U.N. kids company UNICEF, to assist its work with the worldwide vaccine-sharing platform COVAX, which is concentrated on getting anti-coronavirus jabs to poorer international locations.
“Getting vaccinated has turn into the simplest strategy to struggle this international pandemic, in addition to a logo of respect for others and social accountability,” Piccioli stated.
Reporting by Silvia Aloisi, Enhancing by William Maclean
Our Requirements: The Thomson Reuters Trust Principles.