Longtime life-style vlogger Alisha Marie McDonal, who has been on YouTube since 2008, is foraying additional into style entrepreneurship with the launch of a brand new clothes line referred to as Parallel Attire.
Billed as a unisex, size-inclusive, and ethically-made model fusing activewear and loungewear, the gathering was co-created by McDonal and her older sister, fellow creator Ashley Nicole, with the primary assortment dropping as we speak. Parallel ranges in worth from $35 to $105 and in measurement from XS to 3XL, with all objects manufactured in Los Angeles. The model’s tagline is #SexyAsIs.
The title Parallel is a nod to the sisters’ dissimilar but complementary types, and is out there completely on its proprietary website as we speak starting at 3 pm ET. Gadgets embody sweatpants, sweatshirts, bodysuits, bralettes, T-shirts, leggings, and extra.
Enterprise-savvy McDonal has spun her YouTube renown — together with 8.1 million subscribers and 4 million month-to-month views — into myriad enterprise ventures, corresponding to a hit podcast referred to as Fairly Primary (and accompanying beauty collab with Tarte) in addition to her own thriving merch brand. Ashley Nicole, for her half, counts 1.2 million subscribers.
You possibly can take a look at the launch video for Parallel Attire beneath: